About Webs Jyoti Training program

Webs Jyoti, an established development and training agency, has been serving clients since 2009 With over a decade of experience, we have consistently demonstrated our commitment to delivering top-tier services in the realms of web development, website design, and search engine optimization (SEO). To Join our Classroom & Online Sessions feel free to Call us : +91- 8802000175

Discover the real-world edge in digital marketing with us! We are a full-fledged digital marketing agency that not only provides comprehensive training but guarantees hands-on experience with 100% live projects. From mastering the basics to advanced techniques, our courses cover everything – from social media campaigns to SEO tips and even website designing with coding. Dive deep into graphic designing using Photoshop, not just relying on drag-and-drop tools like Canva. With a rich portfolio of successfully building and marketing over 400 web projects, we bring practical expertise that goes beyond theory. Choose to learn from a full-time agency and elevate your digital marketing skills with real-world projects.

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Training and Internship: We go beyond traditional classroom training. Following the completion of their chosen course (minimum 4 months), we equip students/interns for corporate roles by offering a 6-hour internship (minimum 2 months). During this period, we immerse interns in a genuine corporate environment and real-time projects, ensuring their readiness for future corporate challenges.

Social Media Marketing and Optimization Syllabus

Creating a Social Media Strategy

  • Setting Goals and Objectives
  • Identifying Target Audience
  • Competitor Analysis
  • Content Planning and Calendar

Content Creation and Curation

  • Visual Content (Images, Videos, Infographics)
  • Writing Engaging Copy
  • User-Generated Content
  • Content Trends and Virality

Social Media Advertising

  • Paid Campaigns on Facebook and Instagram
  • Twitter Ads
  • LinkedIn Advertising
  • Budgeting and Ad Metrics

VI. Community Management

  • Responding to Comments and Messages
  • Handling Negative Feedback
  • Building and Nurturing Communities

Analytics and Measurement

  • Social Media Metrics and KPIs
  • Tools for Social Media Analytics
  • Data Analysis and Reporting

VIII. Influencer Marketing

  • Identifying and Collaborating with Influencers
  • Negotiating and Executing Partnerships
  • Measuring Influencer Campaign Success

Social Media Optimization (SMO)

  • Optimizing Profiles and Bios
  • Hashtag Strategies
  • Posting Frequency and Timing

In-Depth Social Media Campaigns

Campaign Planning and Objectives

  • Defining Clear Campaign Objectives
  • Conducting Audience Research and Segmentation
  • Setting Key Performance Indicators (KPIs)

Content Strategy and Creation

  • Developing Compelling Campaign Messaging
  • Aligning Content with Campaign Goals
  • Utilizing Various Content Formats (Text, Images, Videos)
  • Implementing User-Generated Content Strategies

Targeting and Audience Segmentation

  • Utilizing Platform-specific Targeting Tools
  • Creating Custom Audiences
  • Segmentation Based on Demographics, Behaviors, and Interests

Paid Advertising and Budgeting

  • Allocating Budget for Paid Social Media Advertising
  • Choosing the Right Ad Formats (Carousel, Slideshow, Video Ads)
  • Monitoring Ad Performance and Adjusting Budgets

Campaign Execution and Timing

  • Developing a Content Calendar
  • Implementing Timely and Seasonal Campaigns
  • Coordinating Across Multiple Social Media Platforms

Monitoring and Engagement

  • Real-time Monitoring of Campaign Performance
  • Responding to Audience Comments and Messages
  • Handling Crisis Communication if Necessary

Analytics and Measurement

  • Utilizing Social Media Analytics Tools
  • Analyzing Data on Reach, Engagement, and Conversion
  • Iterative Improvement Based on Analytics Insights

A/B Testing and Optimization

  • Conducting A/B Tests for Ad Creatives and Copy
  • Optimizing Landing Pages and Conversion Paths
  • Continuous Improvement through Iterative Testing

Integration with Overall Marketing Strategy

  • Aligning Social Media Campaigns with Larger Marketing Goals
  • Cross-channel Integration for Consistent Messaging
  • Tracking and Attribution Across Multiple Touchpoints

User Experience and Conversion Optimization

  • Ensuring Seamless User Experience from Ad Click to Conversion
  • Implementing Landing Page Best Practices
  • Focusing on Conversion Rate Optimization (CRO)

Post-Campaign Analysis and Reporting

  • Evaluating Overall Campaign Success
  • Documenting Lessons Learned for Future Campaigns
  • Creating Comprehensive Post-Campaign Reports

Legal and Ethical Considerations

  • Adhering to Platform Policies and Guidelines
  • Ensuring Privacy Compliance
  • Transparency in Influencer Partnerships